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Axios Activate is your monthly, Smart Brevity™ guide to the latest updates, opportunities, and thought leadership from Axios Client Partnerships. Get in touch to subscribe.
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Audience
1 in 5
Newsletter
subscribers are
C-Suite +
46%
Average newsletter
open rate
96%
Of Senate
offices subscribe
Reach
38m
Monthly page
views
20m
Monthly uniques
6.8m
Newsletter
subscriptions
Performance
2x
Industry standard
CTR
3 min
Avg. time spent on
Smart Brevity Studio
custom content
2x
Industry standard
interaction rate
Source: 1st Party Data March 2023, Comscore 2022
Axios uses
Smart Brevity™
to earn readers' attention.
Why it matters: There’s no clutter, no filler—just clean, smart, effective information to help our audience get smarter, faster.
76%
of readers prefer content that takes 5 minutes or less to read
72%
say they’re more likely to send headlines
and short articles to colleagues
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Source: Axios 1st Party Research, 2022
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April 11, 2024
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April 11, 2024
The year of blunt pragmatism
Trends we’re seeing: If 2020 was the year of sweeping promises, 2023 is the year of blunt pragmatism.
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April 11, 2024
Daily newsletters work
1 big thing: Audiences want content that’s easy to get on their phone – and for busy influential audiences that means email.
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April 11, 2024
5 direct pathways to DC influencers
At Axios, our essential reporting attracts the most influential minds inside the beltway.
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April 11, 2024
Opinion Elites are more engaged
The big picture: Axios’ Smart Brevity has achieved unparalleled engagement (our 47% average newsletter open rate is more than twice the industry average), but we see reach and open rates that are even higher among opinion elites.
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