Healthcare influencers rely on Axios for industry-specific coverage by subject matter experts. This audience is highly concentrated - over-indexing in those who influence healthcare policy, and they’re highly engaged, with 40% of health leaders reading two or more articles when they visit our site.

By the numbers:

• 1.56M monthly uniques are leaders in the healthcare industry (Permutive, 2024)‍
• 279% more likely to reach readers who influence healthcare policy (Comscore, 2024)‍
• 49% more likely to reach leaders in the healthcare industry (Comscore 2024)

Yes, and: Axios Intelligence routinely conducts qualitative and quantitative studies with our readers, illuminating deeper insights about what this audience  engaged with and what they are tracking:

• 41% think generative AI is the greatest area of opportunity for their industry
• 44% of Health Care industry respondents say keeping up with global health is absolutely crucial.
• 41% say following health equity is absolutely crucial
• 39% say following Medicare is absolutely crucial

Why it matters: Focusing brand messaging around topics of consequence for these readers will supercharge your brand’s relativity and build trust with these audiences.

Reach out to your partnership rep or ads@axios.com to learn more about how your brand can reach health care influencers with Axios.

Sources: Comscore 2024, Axios Intelligence Workforce Survey, June 2023