Studio
Web Destinations

Meet the hackers making the internet safer.

The big picture

Google partnered with Axios Smart Brevity Studio to create a custom destination to house and highlight the “Hacking Google” cybersecurity series.

How it worked

01/04

1x custom page: 7 videos, with short narrative added for each and pull quotes

Promotional posts driving to the story (native smart posts, apex, mid story) via Axios.com & social

Promoted via live event partnered on with Axios

By the numbers

3min
41sec

Avg time spent on page

‍

above Axios avg. of 2 min. 30 seconds-3 minutes

13,310

Page views

above Axios avg. of 2 min. 30 seconds-3 minutes

CTR: All traffic drivers performed above Axios benchmarks

above Axios avg. of 2 min. 30 seconds-3 minutes

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