Understand how audiences think, feel, and behave.
Audiences are a
moving target.
How we solve that: Axios conducts proprietary and ongoing research to help brand partners understand key influencer audience sets and uncover things like:
- What content resonates with them?
- What industry topics are they tracking?
- What content mediums do they prefer?
- What are industry competitors doing, and does it work?
How it works
Step 1
Research: We survey Axios subscribers every quarter to uncover industry trends.
- Quantitative surveys reach thousands of business and government decision-makers.
- Panels of 300+ target participants uncover emerging trends.
- Qualitative focus groups unpack the ‘why’ behind the data
Step 2
Analysis: We distill the most important audience trends for you into a monthly brief.
Step 3
Monthly Brief: We tell you how these insights can inform brand messaging and drive audience favorability.
Sneak peek at the data
Be smart: These are influential, motivated, and busy people. And they’re also one of the hardest audiences to engage. The vast majority prefer content that can be consumed in under 5 minutes.
Yes, but: But the topics they follow and the formats they like change depending on their industry and seniority. That’s why we customize our data to each audience segment.
What's Included
Intelligence Index
Quarterly quantitative survey of thousands of business and government decision-makers currently subscribed to Axios.
Focus Groups
Quarterly qualitative research unpacking the ‘why’ behind our quantitative data.
Monthly
Recommendations
Powered by site and newsletter audience data, packaged in Smart Brevity newsletters.
Custom Survey
Can be leveraged for topic deep dive, a brand sentiment study, message testing or an Intelligence live experience.
Data concierge
Dedicated support from Axios research team.
Let's talk
Axios helps brands connect with audiences by translating your message into engaging content. Reach out to learn more about partnering with Axios.
© 2023, Axios Media. All rights reserved.