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Piloting a cyber newsletter

The big picture

Google partnered with Axios to educate key opinion leaders on their cyber initiatives in a contextually relevant environment.  

How it worked

01/04

As one of the launch sponsors, Google ran in the newsletter once a month for 6 months

Google intentionally aligned with Cyber month

What we saw:

Avg. CTR: 0.43% performing 2x above Axios benchmark (0.19%)

Contextually relevant messaging resonated well with the audience

Proof points like why Passkeys work or how Google is securing inboxes continuously saw strong engagement.

Let's talk

Axios helps brands connect with audiences by translating your message into engaging content. Reach out to learn more about partnering with Axios.

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