Studio
Stories & Visuals

Driving engagement with creative by Smart Brevity Studio

The big picture

Capital One partnered with Axios Smart Brevity Studio to highlight key initiatives and programs to advance socioeconomic mobility across the Axios ecosystem.

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How it worked:

01/04

8x Studio stories focusing on initiatives around 4 key themes (Financial well-being, racial equity, affordable housing, small business enablement)

2x custom Studio videos diving deeper into Capital One initiatives around affordable housing.

Additional amplification across Axios What’s Next newsletter and Axios.com, leveraging top performing promotional units.

By the numbers:

0.16%

(1.6x above Axios benchmark)

CTR of promotional elements

3:08

(1.3x above Axios benchmark)

CTR of promotional elements

57.21%

average video view rate

CTR of promotional elements

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