1 big thing: Axios and Deep Blue Sports are joining forces to launch a franchise dedicated to showcasing the power and impact of women's sports – TN50.

• The franchise will cover various aspects of the women's sports industry, including infrastructure, resources, competition, commerce, and more. The goal is to showcase the profound influence women's sports have on individuals and communities.

Why it matters: Consumer interest in women’s sports is more prominent than ever – now is the time to make meaningful and long-lasting changes in an industry ripe for reimagination. 👉

• 9.9 million viewers tuned into the 2023 Women's NCAA final between LSU and Iowa (a 50% YOY increase)
• $1.28 billion is the predicted total forecast revenue for women's elite sports in 2024 (a 300% increase since 2021)

The details: The franchise will span the entire Axios ecosystem with ample opportunity for brand alignment through:

• 🎤  Live event programming including moments for brand executive exposure and in-room brand integration
• 🗞  Special newsletter sends surrounding TN50’s tentpole moments
• 💻  Series landing page hosting all program content
• 🎥  Video content on-site and social
• ✅  Contextual alignment with TN50 content onsite, as well as via national and local newsletter promotion

How your brand can get involved: Reach out to your partnership rep or ads@axios.com to learn more.