Trends we’re seeing:

‍If 2020 was the year of sweeping promises, 2023 is the year of blunt pragmatism.

• Business and policy leaders are laser-focused on economic and workforce issues in 2023 (based on an Axios 1st party survey of 600+ elite readers).‍
• They’re thinking less about where we’ll be 10 years from now and more about the next 12 months.
• Sentiment around business, no matter where people work, or who they vote for, is leaning slightly cautious: 46% feel slightly cautious; 35% feel somewhat optimistic.

Why it matters:‍

Caution, whether it leans optimistic or pessimistic, is a signal that people are open to new solutions — and that’s great news for advertisers. 

• Our thought bubble: Advertisers shouldn’t just talk about plans for the future but lean into proving the near-term outcomes of their investments and actions.