1 big thing:

‍Audiences want content that’s easy to get on their phone – and for busy influential audiences that means email.

By the numbers:

• 74% of Axios subscribers interact with email newsletters on a daily basis
• 71% of people subscribe to Axios because it’s quick and easy to read
• 63% of Axios subscribers click links in newsletters
• 53% forward newsletters to family and friends

Go deeper:

‍Earlier this year we studied the effectiveness of a long-standing partner's two-month AM/PM campaign to see how their message resonated.

📈 The results: 

• 4,800 readers of AM/PM completed the survey, 80% of which touted themselves as daily readers.
• Subscribers who recalled the partner’s message on Axios reported a more positive association toward the brand. Of note: The vast majority of the respondents read Axios newsletters daily.
• The state of play: When it comes to reaching influential audiences, it's important to remember that they skew professional, have a high net worth, and most notably, busier. They prefer email over social. 

📩 74% of them prefer email newsletters to consume news and information daily vs. other platforms, including social media. (Source: Axios Subscriber Survey, February 2023).

Go deeper below on Axios newsletters and their engaged readers.

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