The big picture:

Axios’ Smart Brevity has achieved unparalleled engagement (our 47% average newsletter open rate is more than twice the industry average), but we see reach and open rates that are even higher among opinion elites.

Axios defines “opinion elites” as wealthy, civic-minded community leaders who are engaged with current events. They regularly vote in local and/or national elections, are highly influential in their respective social circles, political donors, and/or work in policymaking, journalism, finance, tech, or higher education.

On site: Axios’ website attracted over 87.8M unique users in the past 6 months:

• 5.7M of them are highly engaged with current events.
• 2M of them are highly engaged specifically with local and national elections.

Yes, and opinion elites are our most engaged newsletter subscribers:

• 57% of Axios newsletters sent in the past 6 months were opened by C-Suite level +.
• C-Suite+ are more engaged with current events and news in their communities and engaged with 62% of local newsletters sent to them (and this is true across influencer segments with +60% open rates for Local).
• Tech C-Suite+ have a 61% open rate for AM and 62% for Crypto.
• Journalism/media employees are most engaged with AM with a 71% open rate.
• Finance readers are particularly engaged with Local (with a 63% open rate in Boston).‍
• Congressional staffers regularly engage with Axios: at least 84% of Senate offices are subscribed to AM and congressional staffers have a 52% open rate for AM.

Bottom line:‍

Axios is an invaluable source for opinion elites to stay up to date in their industries and get ahead in their jobs.