Attention spans
are shrinking.
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Audience
1 in 5
Newsletter
subscribers are
C-Suite +
46%
Average newsletter
open rate
96%
Of Senate
offices subscribe
Reach
25m
Monthly page
views
16m
Monthly uniques
3m
Newsletter
subscriptions
Performance
2x
Industry standard
CTR
3 min
Avg. time spent on
Smart Brevity Studio
custom content
2x
Industry standard
interaction rate
Source: 1st Party Data March 2023, Comscore 2022
Axios uses
Smart Brevity™
to earn readers' attention.
Why it matters: There’s no clutter, no filler—just clean, smart, effective information to help our audience get smarter, faster.
76%
of readers prefer content that takes 5 minutes or less to read
72%
say they’re more likely to send headlines
and short articles to colleagues
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Source: Axios 1st Party Research, 2022
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